Looks like yack ’n’ cheese.
The Kraft Heinz Co. is switching up the recipe this Valentine’s Day by offering the chance to win a box of neon-pink macaroni and cheese that’s flavored like candy.
Starting Feb. 8, Kraft is “giving 1,000 lucky lovebirds the chance to turn their mac and cheese into sweet, pink #CandyKraftMacAndCheese,” according to a Wednesday Tweet by the snack conglomerate.
The festive dish, dubbed Candy Kraft Macaroni & Cheese, comes with a packet of powder that turns the noodles bright pink instead of the usual vibrant orange. The new candy coloration comes from beetroot and carrot concentrates, NBC Chicago reported.
The hot-pink noodles are likely to taste as candylicious as they look, thanks to the fructose, natural flavors and vanilla extract that compose the powder.
However, Twitter users had mixed feelings about the fact that pink is apparently the new mac.
“Gross, gross, gross!! Looks like raw ground beef,” griped one detractor of the neon nightmare. “NO thank you! Just because you can make something doesn’t mean you should.”
Another sputtered, “Why would you do this. The pink dye looks like it would cause health issues.”
Then again, this isn’t the first time people have balked at the prospect of Kraft “sending noods.”
Enter to win a free box of the magenta mac on Kraft’s website between 9 a.m. and 1 p.m. Eastern on Feb. 8. A thousand winners will be selected to receive the Frankennoods in time for Valentine’s Day on Feb. 14.