Bulevar de la Fuente, San Juan, 00926, Puerto Rico

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Lighthouse Market Intelligence, Inc.

About the business

Lighthouse Intel

  Who We Are Services Select Language Marisol Lugo Juan As a team, we will tend to your business needs at a personal level.  We realize that the ability to drive action while delivering great return on investment is key for the conscious client, just as much as understanding the value of quantitative and/or qualitative research. At Lighthouse Market Intelligence we take great pride in the services we provide and about the select group of clients we work with.  This allows us to ensure that every client receives personalized attention that proves vital for achieving their business goals. We’ll be there for you every step of the way.   Integrity, market knowledge and combined experience is our guarantee.  There is no greater reward than our client’s satisfaction. Let us shine new light on your business future!   Diana Rodríguez Diana holds a B.A. in Communications with a minor in Marketing from Universidad del Sagrado Corazón in Santurce, Puerto Rico.  Over the last 25 years, Diana has been responsible for overseeing the research department of various local market research companies and advising project teams on complex analytical and methodological issues. She was also in charge of leading the Client Service Division in several of these companies.   She has focused her efforts in a number of specific areas including: brand awareness and image, new product testing, and customer satisfaction.  As an experienced focus group moderator and in-depth interviewer, who also handles debriefing and strategy sessions, her experience spans a wide variety of industries, including: consumer retail, banking and pharmaceuticals.   With ample experience in the international and domestic market, she was an instrumental part in the development of a multi-country branding and segmentation study in all of Central and South America. She is a QRCA member since 2008 and was the team leader for eight years in an ongoing consumer study that tracks consumer insights, environment, attitudes, and behaviors of Puerto Rican consumers as they relate to and impact the supermarket industry for MIDA (Marketing and Distribution of the Food Industry Chamber).   Diana likes to spend her weekends at the beach, relaxing reading a good book and enjoying her grandkids.   You may contact Diana directly via email at       Since its creation in 2010, Lighthouse Market Intelligence has become one of the most dynamic, reputable and fastest growing research firms in Puerto Rico with strong alliances in the U.S. market which gives it a farther reach in the industry.   Lighthouse provides its clients with expert moderators, fluent in both Spanish and English who tend to the U.S. Hispanic or Latino population.   By establishing strong business alliances with companies based in the US, Lighthouse can guarantee its clients true nationwide coverage, not to mention, its vast reach and proven record servicing the Caribbean and Latin American markets.   Lighthouse Market Intelligence is truly is a full service firm with a boutique like approach.  A company fixed on quality and client satisfaction, where project management has just one point of contact  throughout the entire study for better control and personalized service.   Even though there are various vehicles used for gathering quantitative information the most commonly employed are face-to-face or telephone interviews.   Typical quantitative data gathering strategies include:   Surveys are the primary method of quantitative research… research with some claim to statistical accuracy.  There are several types of surveys and several key considerations within each.   Basic types of surveys In person, Online and Telephone.  Some of these can be self-administered or done by interviewers.  There are also “hybrid” methods.   Telephone Surveys Surveys by telephone can be conducted by trained interviewers or by automated systems.  Telephone surveys offer a good opportunity to reach “low incidence” respondents, populations of people that are very small within general population.  They also allow for relatively quick data collection.   Computer/Online Surveys Surveys can also be administered through the Internet.  All provide the potential to conduct complicated research because “help menus” can assist respondents through the survey.  You can also include visual aids or images as part of these surveys.  And perhaps, most importantly, they are the least expensive format and have the fastest form of data collection and reporting.   Hybrid Methods You can combine any of the methods, and additional technologies, to help you get better, faster and more responses.  Online bulletin boards are another type of hybrid method.  Respondents are recruited, screened and instructed by phone to then respond online to either comments by other respondents or survey questions.   Tracking studies These include Customer and Employee satisfaction studies.     Translation – At Lighthouse we make sure that the essence of your research findings is not lost in translation.  Our bilingual professionals provide effective and accurate real time translation, either from Spanish to English or English to Spanish.   We offer translation services for focus groups and IDIs, as well as for online methods.   Transcriptions – Lighthouse offers competitive pricing and reasonable turnaround timings. We can also upload sound bites from focus groups and IDIs in either English or Spanish.   Transportation – As part of our exclusive services we also offer transportation for our clients.  Whether driving to or from the study site or simply to explore a bit while on the Island, Lighthouse can arrange it as requested.   "Lighthouse has been a key partner in uncovering consumer insights for some of our key clients in Puerto Rico. Marisol and Diana are a power team with vast expertise, always offering creative solutions to evolve traditional research techniques. Their moderation skills are one of the best in the market…they make people feel comfortable and at ease to share their sincere opinions and feelings. Lighthouse has been a great research and strategic partner and we will continue to count on them in the years to come!"   Marisa Pujals Strategic Planning Director DDB Latina Puerto Rico   "Lighthouse is a thorough and trusted partner that provides robust support in identifying objective and to the point consumer knowledge as well as insights that can be translated into actions.  Extremely diligent and fast without' cutting corners'."   Luis F. Rodríguez-Villamil CEO Veintinueve de febrero   "My experience with Lighthouse Market Intelligence has been excellent. They have provided very thorough services in all phases of qualitative research; from project coordination and design to moderation and reporting. In particular, I rely on them for their deep understanding of the local consumer that translates into business building consumer insights."   Consuelo Abriles Marketing Director AkzoNobel Paints (Puerto Rico) Inc. / Glidden   "I have worked with the Lighthouse team for more than 10 years, mainly performing focus groups. They are very professional and confidential; what stands out of this team is their involvement. They really take a stand on deeply understanding the business need prior to any session and seeking the needed consumer insight. Lighthouse sessions provide time to discuss highlights post sessions which contribute towards a deeper discussion on next steps and/ or direction."   Ana Comas ACH Puerto Rico Manager   "Lighthouse has been a monumental partner in helping us on our quest to better understand the Puerto Rican consumer. They are experts in Puerto Rico retail and have helped us to derive some important business insights. Marisol and Diana are both highly talented moderators and I really appreciated their flexibility in adding follow-up questions and making tweaks along the way. They were also incredibly warm and welcoming to me on my first trip to the island. We will certainly keep Lighthouse top of mind for all future research initiatives and highly recommend them to anyone else who is looking for a capable and knowledgeable partner in Puerto Rico."   Natalie Nierlich Senior Research Analyst Build-A-Bear Workshop   Our Clients The right setting can prove just as an important part of the plan as any other.  At Lighthouse we like to pay attention to even the smallest details to make your experience a full one. This is why we offer an easy access location in the San Juan metropolitan area with parking and conveniences that will provide comfort to both client and study subjects.   Spacious facilities with the latest audiovisual equipment with the capacity for video conferencing and live streaming.  The set up can be used as your traditional conference room with table setup for up twelve participants or it could easily transformed into working living, dining or family room to accommodate a variety of specific research needs.   The room is ideal for focus groups, in-depth interviews and web usability testing, among others. The participants’ room has a TV monitor to display stimuli to be used during sessions, either from a DVD or the Internet.  All rooms are linked to a high-speed broadband network for client convenience and easy interaction with the research team.   Our modern Client’s Room has all commodities needed to fit up to fifteen people in a living room type setup.  It is equipped with a full length one-way mirror, refreshment and snack area for the client’s exclusive use.  The room is also equipped with a monitor that displays the recording of the group being observed.  Wi-Fi connectivity is also available and clients are welcome to use their own laptops on the network as desired. "Through the years, Marisol Lugo Juan and her team at Lighthouse Market Intelligence have worked with us designing and managing focus groups for our organization.  This company distinguishes itself from the rest in their elegant business style, values, principles and professionalism. I trust them completely."   Soraya Sesto Martínez President Casagrande Multimedia                 "As part of my research background, I got to understand Marketing from the interesting, never ending data collection side.  While managing brands or a business, you get to deal with a lot companies as suppliers.  There are few you can say will become your PARTNERS.  With an evolving career, you get to be in different challenging positions across markets and you NEED partners you can trust. Working in a segment such as Consumer Goods, there are always insights to be gathered...and Lighthouse has been a trusted partner for many years."   Cristina A. Martinez Sola-Llonch Regional Marketing Manager McCain Calatin     "In the world of marketing research…experience matters."  © 2016  Lighthouse Market Intelligence.  All rights reserved.       Our success hinges on the knowledge and expertise that our qualitative researchers possess which sets us apart.  We have made a point to keep up to date with research methods as they develop for ever changing markets and industries.   With over 40 years of combined experience, our expertise goes well beyond moderation.  Providing our clients with answers to their questions is our top priority as part of an interactive and custom qualitative research experience.  Sometimes the most appropriate research method may be either one that follows new tendencies or, at times, a more traditional one; or even a combination of both.   At Lighthouse Market Intelligence we are prepared to assess and recommend the one course of action that is best suited as the solution to our client’s exclusive needs.   What makes Lighthouse so different and the right option?  Our researchers will work alongside you as partners in understanding specific needs to deliver excellence by becoming an integral part of your project.   There are several methods that can be employed to obtain the information you seek, such as but not limited to:     • Focus groups   • In-depth interviews   • Ethnographies (in-homes/shop-along)   • Website usability testing   • Auto clinics   • Taste Tests   • Hybrid Studies   Some of the tools that are available today to our seasoned moderators have proven highly effective.  Our experts will take the time to guide you through and understand all possibilities or challenges that each method may represent to your project.  Tools like:     • Webcam (video): one-on-one interviews or groups   • Online discussion boards and focus groups   • Online journals and video diaries   As an added value, Lighthouse presents a great variety of qualitative methods to its clients, including those made possible through online and mobile communications.  With these new technologies, Lighthouse researchers will gain insight from participants in innovative ways.  This will allow you to enjoy a worry-free study, one without the expense, time consumption and hassles of travel.   At Lighthouse we do not own listings, we rather go through a customized recruiting process that fits into your specific needs, not the other way around. We believe in conducting a thorough and complete analysis of a respondent’s profile before we take on a recruit, whether it is a consumer or business-to-business study, medical or retail. Focusing on un-recycled or professional respondents is a determining factor to guarantee a successful study with accurate results.           Qualitative Marisol has worked with a wide array of industries and clients including financial institutions, personal hygiene products, radio stations, automotive, electronics, technology, pharmaceuticals, medical and telecommunications.  Her experience has also given her the opportunity to work with several firms in Puerto Rico as well as in the US that tend to Hispanic markets. Before her successful career in market research, Marisol was an Advertising and Public Relations professional, managing accounts and providing integrated marketing communications consulting.  She has received qualitative research and moderation training from the RIVA Training Institute in Maryland and is a part-time professor of Communications at Universidad del Sagrado Corazón in Santurce, Puerto Rico.   With over 15 years of applied research experience, Marisol previously served as Senior Project Director at a local research company where she was an active participant in qualitative research projects, its management, overall design, questionnaire development, analysis/interpretation, group moderator, and report writing.   She holds a B.S. in Marketing and International Business from The Ohio State University and an M.B.A. in Marketing from the Universidad Interamericana de Puerto Rico.   Marisol enjoys spending quality time with her family – including her eight dogs (Bongo – Shih Tzu, Noa, Nala, Gretel, Hansel, Lilo, Marko & Piper, all Mini Schnauzers).   She also enjoys jogging, cycling, and winding down on a sandy beach listening to the sound of the ocean, and loves to eat “mofongo”.   You may contact Marisol directly via email at     Other Services About Address:   100 Grand Paseos Boulevard Suite 112-362 San Juan, PR 00926   Phone: Fax:   Email:   Services Quantitative Contact Facilities

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